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איש קשר: משאבי אנוש
A global fin tech company is looking for a Campaign manager (New role ).
Devise B2C and/or B2B integrated campaigns with the aim of acquiring and retaining customers
· Manage the implementation, tracking and measurement of marketing campaigns
· Write, edit and proofread copy for promotional materials
· Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
· Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
Key Functional Areas of Responsibility
· Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms. Facebook, LinkedIn, and other social media platforms. Re-targeting and Programmatic agencies or platforms such as Adroll or RTB systems
· Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
· Manage the creation of large keyword lists.
· Provide creative copy suggestions.
· Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies.
· 2+ years of professional experience in campaign management.
· Understanding and working knowledge of HTML, CSS
· Proven experience as a PPC Manager
· Experience in data analysis and reporting
· Knowledge of SEO and digital marketing concepts
· Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo)
· Working knowledge of analytics tools (Google Analytics, etc.)
· Understanding of HTML and XML is a plus
· Working Knowledge with implementation of pixels and other tracking tools and implementations
· Analytical thinking with strong math skills
· Native English - MUST
סוג משרה:משרה מלאה