For Teva Pharmaceutical Industries which is based in Petah Tikva,Corporate Brand Israel Senior Director is required Job description:
Develop the strategic framework for the Teva ecosystem in Israel
Develop and execute activities that promote the Teva Brand in Israel to the different communities while tracking Teva's reputation on an ongoing basis and maximizing touchpoints.
Work with the relevant internal stakeholders and ensure alignment.
Manage and lead a cross functional matrix team that operates within the Israeli marketplace to ensure one Teva voice (e.g. Teva Israel, Teva Ops IL, HR Israel, GA, R&D, CR, internal comms, PR)
Work closely with CR (community relations) to develop a national flag program for the Israeli public linked with the global brand strategy
Develop and execute a communication plan for Israel that supports the local and global Brand strategy
Execute workplans while maximizing opportunities that support the strategic direction: marketing communication, events productions, etc..