דרושים בחברת חיבורים

• Customer analysis using combination of internal and external data
• Work cross-functionally with the business team in analyzing customer segments and uncovering key, actionable insights about users and behaviors
• Assist in the implementation and on-going support of GA360, Google Optimize, and GTM , ensuring that events and other key parameters are being set up in a way that will result in accurate, meaningful measurement
• Develop a web analytics roadmap that prioritizes learning, personalization, and marketing optimization
• Experience designing and executing A/B tests, and providing statistical analysis and insights from the results
• Experience with effective communication of analytical outputs to stakeholders, including development of data summaries, visualizations, and other storytelling methods
• Campaign optimization - managing the flow of data into sales and marketing campaigns
• Optimize customer segments based on profile, engagement, and purchases and analyze lifecycle and lifetime value for all members.
• Website reporting and analysis to support strategic recommendations for optimizations.

• 3+ years of experience is preferred.
• Bachelor's degree required, preferably in marketing, economics, finance, business administration, or a related field. Advanced degree a plus.
• Working knowledge of Google analytics, Google Tag Manager:
• Experience establishing design and structure around how to use Google Analytics development and reporting purposes.
• Managing an onboarding process, How to setup the account including properties/views/segments, Helping developers understand how to use Google Analytics in their development process.
• Background in quantitative analysis, business intelligence, revenue management, sales and marketing enablement, and market research a plus.
• Working knowledge of Qlik Sense/Tableau/PowerBI, SQL, SPSS and Salesforce - a plus
• Advanced proficiency in Microsoft Excel and PowerPoint required
• Experienced in working in a global environment
• Acquaintance with global B2B and B2C consumer product business models, mainly sales, marketing, and customer care aspects.
• Fluent in English, verbal and written

We are seeking a gifted digital expert to join our team. In this role, the Digital Project Lead will be responsible for the definition and design digital applications (mostly web platforms). The candidate shall have the skills set that drive to have hands-on daily "touch" of the platforms, develop and maintain a well prioritized backlog of defined user stories for implementation, closely working with UX/UI experts and the technology teams to ensure precise delivery.

• 5+ years of experience as project/product management of web-based products
• A bachelor's degree or equivalent work experience in process design, data science, analytics, digital marketing, and project management
• Experienced in gathering, refining, documenting and prioritizing business requirements
• Experienced in working in a global environment
• Acquaintance with global B2B and B2C consumer product business models, mainly sales, marketing, and customer care aspects.
• Ability to collect pertinent data, establish facts and draw valid conclusions as well as formulate ideas and recommendations
• Working knowledge and experience with established and emerging digital marketing technologies
• Fluent English, verbal and written, is a must!