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אווא פיננסי בע"מ
איש קשר: שירי
AvaTrade, a leading regulated global broker is looking for a Marketing Automation Manager to define and operate a clear marketing automation strategy to maximise customer conversion and retention and thereby extend a customers’ lifetime by providing the best possible customer experience.
Lead the team that is responsible for all customer marketing communication channels in the company: email/push/SMS activity (transactional, one-time and automated funnels). Collaborate closely with other departments within marketing and across the company to achieve your goals.
Run ongoing one-time communications to customers about what’s going on in the market while implementing new & optimizing existing marketing automation cycles on a multi-channel environment using the most advanced tools available.
Measure your success by customer conversion, LTV, deposits and reduction of churn, perform continuous optimizations and provide data driven action items.
At least 3 years of experience in marketing automation or email/sms/push marketing, preferably in the fields of forex, gambling or gaming.
As well as at least 2 years of management experience.
Hands-on experience planning and executing marketing automation strategies.
Superior time management skills, attention to detail and ability to work effectively in a fast-paced environment, meeting multiple tight deadlines
Very strong analytical & technical skills. Ability to see all the details, recognize trends and recommend further actions. Ability to analyze and report on technical issues
Deep experience with customer-event-driven, personalised campaigns (transactional and/or behavioural triggers)
Creative thinker with a strategic mind.
Problems solver with a can-do attitude that knows how to make things happen.
Constantly seeking out ways to become more efficient and improve results.
Prior experience in building and deploying direct marketing campaigns in multi-solution environments (SilverPop/Optimove/Solitics/Eloqua/Marketo etc.)
Very high level of English: able to communicate with different departments in a multilingual environment.
Great knowledge in HTML/CSS - knows how to execute mobile responsive email campaigns - advantage
Prior experience with push notifications platforms & strategy – advantage
BA relevant degree - advantage
סוג משרה:משרה מלאה