We are looking for a head of content to lead and grow a team of content managers and writers. In this role you will be in charge of day to day management of the team, creating and implementing the content strategy, and leading new projects to constantly improve Trafficpoint’s websites. You will work closely with the Head of Product to research and launch new site in a wide range of industries, as well as promoting and maintaining current sites. You should be self-motivated, creative, a natural leader, as well as a great team-player.
• Build content strategy and oversee implementation across all company websites, for both B2B & B2C markets
• Oversee and define improvements for content creation, community engagement, and content marketing
• Manage production of content by in-house content managers and freelance writers
• Monitor content quality and brand tone
• Close collaboration with Product, Sales, and Marketing departments to launch new product comparison sites
• Monitor content performance and user engagement, and create ways to improve content and optimize performance.
• Perform detailed market and user research to explore new industries and keep up with current ones
• Create go to market plans for new products, incorporating content & product marketing