דרושים בתחום ניהול מוצר / מותג

We are a leading ERP software vendor with over 10,000 ERP customers globally.
The Product Marketing Manager will be responsible for defining and executing company’s products’ go-to-market and value proposition, and translating product capabilities into tangible benefits. As the Product Marketing Manager, you will be expected to be a thought leader in the ERP domain, develop a thorough understanding of our competitors (e.g. their current offering and future plans), and be a source of knowledge for ERP industry market trends. You will work closely with the Product Management, Sales, and Marketing teams to develop the right messaging for our products, create collateral, and launch new product releases.
Responsibilities:
• Research and understand market dynamics and trends, as well as customer needs/requirements
• Research and understand the ERP landscape and competitors’ offerings; work closely with the Sales teams to create battle cards and messaging documents for key competitors
• Build product and specific module messaging based on market and competitive insights
• Develop product stories for research firms/industry analysts, including pitching
• Provide insights and work closely with the Product Management team to define directions for product roadmap
• Prepare product-related collaterals, including presentations, brochures, and promotional videos

Required Skills & Expertise:
• Minimum 5 years’ experience in B2B product marketing in the Enterprise Software industry; previous experience in the ERP market – advantage
• Combination of in-depth technological understanding with a passion for marketing
• Creative storyteller who is able to create/build the “bigger picture” supported by detailed proof points
• Multi-tasking star, who is a born leader and feels comfortable in front of different audiences
• Perfect English and Hebrew, including solid writing skills

Requires a BS degree in EE, MBA is preferred
Minimum 5+ years of experience in product management
Experience working as a product manager in hardware companies
Familiar with communication/networking market
High motivation and passion to lead and build the PoE Systems product line.
Excellent communication skills including verbal, written, white-boarding, and presentation.
Excellent negotiation skills to resolve internal and external competing priorities.
Excellent interpersonal skills and a team player.

Lytx is looking for the next product marketing manager to join our team. In this role, you will work with Sales, Product Management, Client Success and Marketing in bringing industry-leading products and services to market that save lives and improve operational efficiencies.
You’ll Get To:
Product Strategy & Launches: Partner with Product Management to influence the strategy of the product roadmap, lead high-profile product launches and releases that seamlessly transition new offerings into the current portfolio; guiding products from inception through to the end of their lifecycle
Messaging & Positioning: Craft highly-differentiated value propositions, positioning, and messaging that will serve as the foundation for promotional and sales content, marketing campaigns, and partner support in a competitive marketplace.
Market Intelligence: Understand client needs, prospect and buyer personas, market trends and the competitive landscape in order to guide positioning, inform campaign planning, and educate employees
Product Strategy: Partner with Product Management to influence the strategy of the product roadmap, lead high-profile product launches and feature releases as well as guide product from inception through end-of-life.
Cross-functional Leadership: Ensure alignment across the organization by leading, executing and communicating go-to market strategies and initiatives
Perform other duties as assigned.

The Marketing Communications Manager is responsible for collaboratively creating and tactically executing the integrated marketing communications strategy in alignment with our brand.
Planning for and executing integrated marketing tactics – both traditional and digital, both paid and earned – to help ensure audience
engagement and ROI.
This job is fast paced, exciting, and is perfect for someone who likes to be part of a high performing, visible team dedicated to great work and the company’s cultural journey.
This position is part of the Business Development Team, reports the VP Business Development.
Creating and driving creative, measurable digital and traditional marketing communications campaigns

• Develop digital marketing and branding strategies.
• Develop and maintain content marketing.
• Responsible for website operation and constant development.
• Keeping online editorial calendar and leads in CRM.
• Manage and work with external functions - content writer, graphic designer and more.
• Analysing marketing campaigns.

As a product manager you will require:

● To prepare PRDs, write users stories and coordinate product tasks priorities from all sources (e.g., customers, sales,support. R&D, competition, analysts, etc.) to both frontend and backend platforms.
● To do competitors research and introduce new treatments and services to our healthcare portal
● To introduce new features and user flows, improve the existing ones to both frontend and backend platforms.
● To inform end users about new features. Collect feedback from end users and customer care to improve the product.
● To prepare UI/UX mockups and work close with product designer
● Analyze the success of the feature once it is released to production, responsible for the usage data and patterns, and run tests to optimize & improve performance and business results
● To provide marketing tools and landing pages for the growth team.

● Experience in ecommerce domain or SaaS B2C products as part of product team
● Experience in backend platforms which support the B2C activity
● Minimum 3 years experience as product manager
● Goal-oriented, highly motivated, and takes full ownership on projects
● Understanding of SDLC for web and mobile apps
● Deep understanding of UI/UX and user flows
● Understanding of agile and scrum approach to development
● Experience of UI/UX mockups creation
● Experience with analytic and AB test tools
● Higher education degree and high level English - mandatory (all communications are in English only, verbal and written)