דרושים בתחום ניהול מוצר / מותג

Establish, define and lead our global marketing strategy.
Research, plan, and manage the execution of Webhose’s marketing, including content marketing, digital advertising, social media and the company website.
Work with content creators to create content that targets our audiences and tells our story in the most unique and compelling way and generate and share content that builds meaningful connections.
Manage and lead external SEO/SEM teams, including setting goals and objectives, approving campaigns and supervising ongoing activities;
Own the company website.
Improve and optimize our inbound marketing performance.
Design, build and maintain the company's social media presence.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Inspire our team of internal and external storytellers and be the chief evangelist for our message, brand and content.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 

• Native English a must.
• Minimum 5+ years of proven working experience in B2B digital marketing and content. SaaS product experience is a huge plus.
• A track record of successfully scaling marketing efforts in a growthoriented company.
• Profound knowledge of driving the creation of innovative marketing strategy to hit target goals.
• A track record of data- driven execution.
• Profound knowledge and understanding of content marketing, a proven track record in managing digital marketing campaigns, ABM campaigns, managing content writers, and distributing online content.
• Demonstrable experience leading and managing SEO/SEM teams, marketing databases, email, and social media.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Working knowledge of marketing automation platforms (e.g. Marketo, Pardot).
• Up to date on the latest trends and best practices in the online marketing realm. 

Create product MRDs, PRDs, system and technical requirements for new products