דרושים בתחום ניהול מוצר / מותג

An innovative Start-up is looking for a talented Digital Marketing Manager. The role includes:  
Research, plan, and manage strategy and execution for digital marketing, including content marketing, digital advertising, social media and the company website
Plan and execute all digital marketing campaigns including ABM campaigns, webinars, and content syndication programs
Manage and lead external SEO/SEM teams, including setting goals and objectives, approving campaign, and supervising ongoing activity
Monitor and measure activity and provide ongoing insights
Improve and optimize our inbound marketing performance
(Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs

Native English a must
Minimum 5+ years of proven working experience in B2B digital marketing and content. SaaS products experience is a huge plus
Profound knowledge and understanding of content marketing, proven track record in managing digital marketing campaigns, ABM campaigns, managing content writers, and distributing online content.
Demonstrable experience leading and managing SEO/SEM teams, marketing databases, email, and social media
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
(Working knowledge of marketing automation platforms (e.g., Marketo, Pardot

We are looking for an experienced Product Manager who lives and breathes user experience, a team player with strategic thinking who understands customers behavior and expectations and can translate this into product roadmap and features that meet their needs.
You should have vast knowledge and hands-on experience in the digital world – mobile/web, preferably with experience in a financial institution
As a member of the Product team you will:
· Manage the development of the bank's digital products
· Lead the development of the product strategy and vision, supported by internal and external analysis
· Work with business stakeholders to define and translate strategic business ideas into product
· Analyze customer needs and define prioritized, high-level, and detailed requirements
· Define KPI's, prioritize and build a roadmap for the product
· Manage and lead teams in a matrix environment

· At least 4 years of hands-on experience as a leading Product Manager with proven success in execution
· Experience in a complex environment, with different methodologies and skills
· Self-learning capabilities and ability for intensive multi-tasking
· Great team player with excellent communication skills
· Experience, knowledge and understanding of UI and UX principles
· Experience in a financial institution- an advantage
· Experience with one or more web analytics platforms (ex: Google Analytics, IBM Coremetrics, Mixpanel, Tableau, Qlik, etc.) - an advantage