תיאור תפקיד:
A data-driven and execution-focused Marketing Director - lead and scale our performance marketing efforts.
In this high-impact role, manage a multidisciplinary marketing team and take full ownership of acquisition, conversion, and growth across multiple brands.
- Own and lead all acquisition and performance marketing initiatives across paid and organic channels
- Manage and grow a cross-functional marketing team (Media, Content, SEO, PPC, Affiliate) supporting diverse brand portfolios
- Oversee day-to-day campaign execution, measurement, and optimization to drive growth.
- Define KPIs, track CAC, LTV, ROI and deliver clear reporting on marketing performance
- Collaborate with product, design, and data teams to align user acquisition with product value
- Maintain and evolve consistent brand presence across platforms and campaigns
- Continuously experiment with new channels, tactics, and creative strategies to optimize funnel performance
דרישות:
7+ years of marketing experience, with at least 3 in a senior leadership role within a high-scale B2C environment.
Proven track record in performance marketing at scale across multiple consumer-facing brands, from planning to hands-on execution
Experience managing and mentoring diverse marketing teams in a fast-paced environment
Analytical mindset with strong command of marketing metrics, analytics platforms, and attribution models in large-scale B2C funnels
Fluent in campaign strategy and operations across Google Ads, Meta, YouTube, email marketing, SEO, and affiliate networks
Strong communication skills in English (written and verbal)
Creative thinking paired with a results-driven approach
Advantages: Experience working in fintech, prop trading, Gaming, B2C companies.
Familiarity with community-based acquisition or brand-led growth strategies
היקף משרה:
משרה מלאה
קוד משרה:
639329
אזור:
מרכז - תל אביב, פתח תקווה, רמת גן וגבעתיים, בקעת אונו וגבעת שמואל, מודיעין
שרון - רעננה, כפר סבא והוד השרון, ראש העין, הרצליה ורמת השרון
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