תיאור תפקיד:
Develop and lead the global marketing strategy in alignment with business goals
Build and manage a high-performing marketing team across key disciplines -
growth, content, brand, creativeץ
Define and manage the acquisition and retention roadmaps, leveraging paid and organic channels to drive quality trader sign-ups
Position our brands as leaders in the trading and financial markets space through clear messaging and storytelling
Oversee content and education initiatives tailored for traders at all levels
Define and track KPIs to evaluate marketing impact and ROI
Work cross-functionally with Product, Sales, and Community teams
on go-to-market plans
Represent the company at trading events and within relevant communities
דרישות:
7+ years of marketing experience, including senior leadership in a growth-stage company
Background in trading, investing, fintech, or capital markets – strong advantage
Proven ability to scale marketing operations and drive measurable growth
Strong understanding of trader psychology and community engagement
Analytical mindset with experience in performance marketing and funnel optimization
Excellent communication and leadership skills
Native or fluent English