תיאור תפקיד:
Key Responsibilities
● Product Storyline & Positioning: Lead and own the company’s global product narrative,
strengthening Company’s positioning as a thought leader in Modernization, APIs, and
enterprise integration.
● Strategic Analysis & Competitive Intelligence: Conduct deep strategic analysis of the
market landscape and develop “battle cards” and competitive positioning to empower
the sales team.
● Go-to-Market Execution: Create GTM strategies for new products, solutions, and
industry verticals, ensuring tight alignment across the revenue funnel with Sales,
Product, and Customer Success.
● Social Media & Communications: Control and execute the global social media strategy,
building strategic narratives and visualizations to engage both technical and business
audiences.
● Event Planning & Management: Oversee the planning and execution of industry events
and webinars to drive brand awareness and pipeline.MU
● Performance Measurement: Own the measurement and optimization of marketing
initiatives, including MQLs, SQLs, and the overall enterprise marketing funnel.
● Resource Management: Manage global marketing vendors, agencies, and budgets
effectively to maximize market impact.
דרישות:
● Experience: Minimum of 5 years in B2B marketing, with a proven track record in B2B
and Enterprise go-to-market.
● Domain Expertise: Deep understanding of complex enterprise technologies, including
digital transformation, Mainframe modernization, legacy systems, APIs, cloud platforms and integration ecosystems
●Content & Narrative: Demonstrate ability to craft compelling product stories and translate technical features into business value
●Strategic Execution: Proven ability to create strong market impact with limited resources, combining high-level strategic thinking with hands on execution
●Communication: Fluent, Business-level English, experience working with global markets, such as the US and Europe is a significant advantage
●Tools: Strong command of Marketing Automation platforms, CRM systems and social media management tools
● Mindset: Creative and resourceful problem-solver who thrives in fast-paced, dynamic
environments.
Impact & Value to the Company
● Brand Authority: Strengthen company’s global brand through a unified and
sophisticated product storyline.
● Sales Enablement: Provide the tools and strategic analysis (battle cards) necessary to
accelerate enterprise pipeline and revenue.
● Integrated Connection: Create a strong, integrated connection between Brand, Product,
and Sales.
Full-time position | Location: Petach Tikva
היקף משרה:
משרה מלאה
קוד משרה:
623651
אזור:
מרכז - תל אביב, פתח תקווה, רמת גן וגבעתיים, בקעת אונו וגבעת שמואל, חולון ובת-ים, מודיעין, שוהם
שרון - חדרה וזכרון יעקב, נתניה ועמק חפר, רעננה, כפר סבא והוד השרון, ראש העין, הרצליה ורמת השרון
ירושלים - ירושלים, יהודה ושומרון, בית שמש
השפלה - ראשון לציון ונס- ציונה, רמלה לוד, רחובות, יבנה
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