דרושים בתחום שיווק ופרסום

Responsibilities:

Establishing a range of automated marketing campaigns based on various criteria.
Interprets and implements digital best practices for email, personalization, segmentation, and data-capture from forms and landing pages
Reviewing existing marketing campaigns across the business and automating where appropriate.

Analyzes, tracks and reports on key metrics, improving performance throughout the funnel
Partners cross-functionally to design and implement campaign tests, and apply results

Implementing lead scoring practices to enable higher conversions of quality leads.
Implementation of a marketing automation platform for the business.
Carrying out A/B Testing on automated marketing campaigns to maximize results.
Segmenting audiences and optimizing campaigns to increase effectiveness.
Reporting on all campaigns and making changes where necessary.
Working collaboratively with other departments to ensure automated campaigns achieve company goals.
Perform other related duties as assigned.
Coordinate and monitor the maintenance, integrity, and security of several databases.
Ensure data is tracked across channel and maintain data sets for accuracy and uncover trends to drive future communication strategies.

Qualifications (Requirements/Skills/Experience):

Previous work experience in Marketing Automation
Bachelor’s degree in BA, marketing, or related field - highly preferable
Excellent working knowledge of marketing, and strong experience with best strategies in automation
Proficient with automation marketing software, Salesforce Marketing Cloud is an advantage
Excellent communication and interpersonal (written, verbal, listening and public speaking) skills in English with a focus on proper grammar and writing skills
Must be creative and designed-focused with an emphasis of staying on-brand.
Excellent analytical skills
Tech oriented person that can work with multiple systems
Self-starting ambition and extreme ownership of your work
Must be service oriented with a focus on helping others and working as a team.
Pay attention to details and guarantee that projects or tasks are not lost or forgotten.
Prioritize and manage multiple projects effectively and within expected deadlines.

A very successful Hi-tech company in Hod Hasharon, is looking for an experienced Product Marketing Manager, from semiconductor or related fields only.
Responsibilities:
• Define, plan and prepare product marketing strategy, marketing collaterals, demos , promotional material and sales support documentation.
• Close interaction with company’s customers and partners presenting products, gathering requirements and supporting pre-sale activities
• Sales enablement – communicate value proposition of the products and provide technical training for global sales teams.
• Work closely with product, solution architecture and R&D teams to present market needs and feedback.
• Proactive support addressing customer needs.
• Generate product marketing collaterals for online events, newsletters and whitepapers and present the company at industry events

Affilomania specializes in internet marketing and optimization software development. Its technology enhances online affiliate marketing, providing remarkable results to affiliates around the world in different industries.
We’re located in BSR Tower and looking for an experienced VP Marketing to design, implement and monitor effective marketing strategies that align with our business goals.
The ideal candidate will have a solid marketing background and experience in managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. This candidate will oversee our internal marketing team and play a significant role in shaping the company’s strategic planning.

Responsibilities:
· Management of the marketing team
· Construct online marketing campaign strategy
· Develop Lead generation funnels for online marketing campaigns
· Conduct market analysis to identify challenges and opportunities for growth

Requirements:
· Proven work experience as a VP Marketing, Marketing Director or other senior role
· Experience in digital marketing tools and techniques
· Forex background – Mandatory
· 3+ years of hands-on experience managing international Facebook and SEM campaigns
· Advanced experience in landing pages & creatives optimization
· Highly proficient in devising & creating detailed briefs for landing pages and creatives
· Leadership skills with the ability to set and prioritize goals
· Highly analytical, methodical, and well organized
· Strong analytical and project management skills
· BSc degree in Marketing, Communications or similar relevant field
· Excellent communications skills

betObet is an online casino and sportsbook platform. We are seeking a skilled and motivated Affiliate Manage.
This person will manage affiliation of various verticals and will be responsible for the recruitment, performance and development of our GAMING affiliates and affiliate program.

Duties & Responsibilities:
· Develop the Company’s business through the recruitment of new affiliates
· Develop and maintain relationships with the Company’s affiliates
· Create strategies to enhance the overall presence of the Company’s Brand
· Develop reports on the progress and results of current campaigns and share with the Department and Management
· Identify and implement opportunities for the improvement of the Company’s Affiliate program
· Handle low performing campaigns proactively with the aim of improving their performance
· Stay up to date with financial market events, news and developments
· Observe and remain up to date with competitors’ campaigns and promotions
· Work and collaborate closely with other departments

· At least 2 years of gaming affiliate management in emerging markets, especially LATAM and GCC.
· Previous experience in online marketing activities, tools, technologies etc. (SEO, ASO, PPC, Social media management, media buying) is a distinct advantage.
· Previous experience with website analytics tools will be considered an advantage
· Excellent verbal and written communication skills in English
· Strong analytical skills coupled with attention to detail
· A target-oriented mindset with the ability to find solutions to ultimately deliver results
· Strong negotiation skills
· Working knowledge of Spanish or Arabic is a significant advantage.

Responsibilities:
• Responsible for planning, setting up, monitoring, and analyzing mobile and web user acquisition campaigns (Search, Display, Video advertising)
• Initiate new projects and comes up with new ideas to increase volume and company ROI.
• Independently manage budgets and prepare thorough, dynamic media planning, efficiently allocating budget to different sources based on performance.
• Running keywords research, ad writing, data analysis and exploring new technologies for managing the accounts, tracking and optimization.

Requirements:
• 5-8 years experience managing Paid Search campaigns (Google, Bing, Apple search ads, YouTube etc.) on web and mobile app traffic, using optimization tools, while hitting defined CPA targets.
• Proven experience on Mobile App traffic, using Appsflyer – a must
• Understand retargeting and personalization concepts.
• Experience managing high monthly budgets.
• Proven experience in Google Analytics
• Excellent written and verbal communication skills + Excellent analytical
• English at native level- must, additional languages- Advantage

TOYGA is looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

Responsibilities:
* Develop, plan, implement and manage our social media strategy.
Perform research on current benchmark trends and audience preferences
* Design and implement social media strategy to align with business goals
* Set specific objectives and report on ROI
* Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
* Monitor SEO and web traffic metrics
* Communicate with followers, respond to queries in a timely manner and monitor customer reviews
* Suggest and implement new features to develop brand awareness, like promotions and competitions
* Stay up-to-date with current technologies and trends in social media, design tools and applications
* Work closely with our traffic team in leveraging social media efforts into lead generation

Requirements:
* Proven work experience as a Social media manager
* Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices.
* Ability to deliver creative content (text, image and video)
* Hands on experience in content management and excellent copywriting skills
* Positive attitude, detail and customer oriented with good multitasking and organisational ability
* Solid knowledge of SEO, keyword research and Google Analytics.
* Ability to adapt to rapid changes and ability to juggle several projects simultaneously. Must be able to work independently.
* Familiarity with Adobe photoshop
* Very high level of English

We are seeking a gifted digital expert to join our team. In this role, the Digital Project Lead will be responsible for the definition and design digital applications (mostly web platforms). The candidate shall have the skills set that drive to have hands-on daily "touch" of the platforms, develop and maintain a well prioritized backlog of defined user stories for implementation, closely working with UX/UI experts and the technology teams to ensure precise delivery.

• 5+ years of experience as project/product management of web-based products
• A bachelor's degree or equivalent work experience in process design, data science, analytics, digital marketing, and project management
• Experienced in gathering, refining, documenting and prioritizing business requirements
• Experienced in working in a global environment
• Acquaintance with global B2B and B2C consumer product business models, mainly sales, marketing, and customer care aspects.
• Ability to collect pertinent data, establish facts and draw valid conclusions as well as formulate ideas and recommendations
• Working knowledge and experience with established and emerging digital marketing technologies
• Fluent English, verbal and written, is a must!

Senior Product Manager B2C -UX User Experience

for a company in he field of Automotive AI Navigation

Lead product decisions, prioritization, and accompany execution.

Ideate and prioritize potential initiatives through demonstrating their alignment with our business strategy and the value to our current or future users.

Research, analyze and generate requirements to address different needs

for internal teams, partners and customers.

Work with UX and development teams closely to implement those solutions based on the requirements you defined.

Lead the product team, formulate the platform’s vision and roadmap, create user stories and take an active part of the agile development cycle.

Define a highly customizable business process engine, with integrated workflows with 3rd parties using APIs and user interface components.

**Please provide your CV in WORD Document

 

2-3 years of experience in B2C Product Management -UX User Experience

Experience with the product aspects of the balance control, payments, reconciliation. Deep understanding of financial process including legal, regulatory, compliance and audit requirements.

Launched multiple successful financial software products and features.

BS or MS in computer science, electrical engineering or similar or experience as a software engineer, designer or similar, previous experience as a software developer, or DevOps – an advantage.

Ability to analyze and use data to inform decisions.

Excellent written and oral communication skills in English

Experience in working in global companies.